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Proceedings of the 10th Annual International Scientific Conference - 2025 - Štefančík, R. (ed.). Jazyk a politika. Na pomedzí lingvistiky a politológie X. Bratislava: EKONÓM, ISBN 978-80-225-5280-6 (online); ISSN 2729-8973 (online)

Michal Bočák: Antimediálny populizmus ako vynárajúca sa diskurzívna formácia politickej komunikácie

Anti-Media Populism as an Emerging Discursive Formation of Political Communication. In the past, politicians criticized the media mostly in specific situations. Currently, populist politicians are verbally attacking the mainstream media systematically to delegitimize them. Due to its specificity and pervasiveness, anti-media populism can be understood as an emerging discursive formation. After an overview of anti-media terms (populism, discourse, sentiment, and criticism), the study differentiates between media populism and anti-media populism and presents the main manifestations of the latter. The anti-media discursive formation is analysed especially with regard to its contradictions (the populists’ use of mainstream media, attacks on the media even from government positions after successful elections), it is delimited from other formations, and its dispositive overlaps are outlined. The examination of this new discourse allows for a better understanding of the position of the media in contemporary societies and a more precise understanding of the populism itself.

Keywords: anti-media populism, populism, media, discourse, political communication.

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Bočák, M. (2025). Antimediálny populizmus ako vynárajúca sa diskurzívna formácia politickej komunikácie. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 15–27). Bratislava: Ekonóm.

Ekaterina Borisova: Jazyk nenávisti v sociálno-politickom živote

Hate Speech in Socio-Political Discourse. This study analyzes the phenomenon of hate in socio-political discourse, emphasizing the methodological distinction between hate (as a psychological attitude) and verbal aggression (as behaviour), thereby questioning their direct identification. The main section focuses on the historical precedent set by the 19th-century literary critic, Vissarion Belinsky. Under Tsarist censorship, Belinsky transformed his publicist criticism into an ideological instrument for social transformation. His "furious" and uncompromising language was shaped by a unique blend of personal psychological maximalism and political necessity. The paper argues that Belinsky established a lasting tradition in Russian culture of using hateful language as a legitimate polemical method. The decanonization of this image is hindered by the enduring historical myth of Belinsky, which obscures the complexity of his personality and language—a phenomenon persisting to this day.

Keywords: language of hate, hate speech, Vissarion Belinsky, publicist criticism, censorship, verbal aggression, myth.

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Borisova, E. (2025). Jazyk nenávisti v sociálno-politickom živote. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 28–35). Bratislava: Ekonóm.

Anita Braxatorisová: Tlač ako zrkadlo menšín: Tirnauer Wochenblatt v kontexte jazykovej a kultúrnej identity

The Press as a Mirror of Minorities: Tirnauer Wochenblatt in the Context of Linguistic and Cultural Identity. The paper examines the weekly Tirnauer Wochenblatt / Nagyszombati Hetilap, published in Trnava between 1869 and 1918, which served as a unique source documenting the everyday life of the local German-speaking and Hungarian-speaking community. The primary objective of the study is to reconstruct the linguistic image of minorities through corpus-based and thematic analysis of fixed, idiomatic, and free word combinations containing ethnonyms.

Keywords: linguistic image of a nation, corpus analysis, ethnonyms, stereotypes, multilingual press of the 19th century.

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Braxatorisová, A. (2025). Tlač ako zrkadlo menšín: Tirnauer Wochenblatt v kontexte jazykovej a kultúrnej identity. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 36–46). Bratislava: Ekonóm.

Nina Cingerová: Jazyk, politika a humor. K problematike konceptualizácie producentov online humoru ako aktérov politického diskurzu

Language, Politics and Humour: On the Conceptualization of Online Humour Producers as Political Discourse Actors. This paper examines humor-producing profiles on social media as specific forms of online communities with hierarchical structures centred around administrators as privileged content creators. Building on research on virtual and discourse communities, it argues that humor communities function as symbolic and interpretive collectives whose members co-construct shared narratives through varying degrees of participation, including passive reception. The study adopts the DIMEAN framework to conceptualize these actors within political discourse, emphasizing the role of the producer’s identity in shaping interpretive frames. Humor in these communities is not only representational but often ostensive and performative: not only commenting on political realities but rather exposing them. Drawing on metacommunication theory, the paper shows how humorists activate a humorous frame that encourages audiences to detect paradoxes, incongruities, and contradictions. Thus, humorist online communities emerge as significant political actors, not merely for formulating opinions, but for enabling ironic revelation and discursive critique in contemporary public spheres.

Keywords: humour, online community, ostension, political discourse.

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Cingerová, N. (2025). Jazyk, politika a humor. K problematike konceptualizácie producentov online humoru ako aktérov politického diskurzu. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 47–56). Bratislava: Ekonóm.

Zdenko Dobrík: Jazyk v politike a politika v jazyku: Stigmatizácia a exklúzia vo verejnej komunikácii

Language in Politics and Politics in Language: Stigmatization and Exclusion in Public Communication. Stigmatisation and exclusion in public communication represent a serious social problem because they prevent individuals or groups from self-realisation or limit them in it. These phenomena occur for various reasons and to varying degrees in every society. The study focuses on the verbal, and to a lesser extent multimodal, representation of selected social contexts from the past and present, with an emphasis on the stigmatisation and exclusion of certain social groups in public communication.

Keywords: public communication, stigmatization, exclusion, past, present

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Dobrík, Z. (2025). Jazyk v politike a politika v jazyku: Stigmatizácia a exklúzia vo verejnej komunikácii. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 74–85). Bratislava: Ekonóm.

Irina Dulebová: Rozdiely medzi diskurznými stratégiami humoristických komunít na slovenských sociálnych sieťach

Differences in the Discursive Strategies of Humorous Communities on Slovak Social Media. This contribution analyzes humorous online communities operating within the Slovak segment of social media, specifically Facebook and Instagram. In light of the growing influence of digital humor, we examine the diverse discursive strategies and argumentative tactics through which these communities express political attitudes, critique social developments, and construct group identities. The research shows that the discursive practices of these communities are not random; rather, they dynamically adapt to the political preferences, cultural values, and communicative norms of their audiences.

Keywords: humor, social media, meme, political discourse

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Dulebová, I. (2025). Rozdiely medzi diskurznými stratégiami humoristických komunít na slovenských sociálnych sieťach. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 86–99). Bratislava: Ekonóm.

Simona Fraštíková: Inštrumentalizácia strachu v konšpirátorskom diskurze

The Instrumentalization of Fear in Conspiracy Discourse. This study explores how the emotion of fear is instrumentalized in conspiracy discourse. In this context, fear is portrayed as a tool employed by those in power to ensure the obedience of ordinary people. Within conspiracy discourse, however, the audience is often urged not to be afraid and to break away from the compliant crowd. The analysis of German-language texts and posts demonstrates that, despite this rhetoric of courage, the discourse persistently relies on the notion of imminent danger. Fear thus serves as a rhetorical strategy for mobilizing and uniting an alternative community.

Keywords: emotion, fear, manipulation, conspiratorial discourse

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Fraštíková, S. (2025). Inštrumentalizácia strachu v konšpirátorskom diskurze. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 100–111). Bratislava: Ekonóm.

Svitlana Goloshchuk – Natalia Shumeiko: Shaping National Identity in Crisis: Zelenskyy’s New Year Addresses During Wartime

This study provides a comparative analysis of the New Year addresses delivered during wartime by the President of Ukraine, Volodymyr Zelenskyy. It aims to reveal how significant shifts in themes and rhetoric within his political discourse shape the concept of national identity, and how the lexical devices he employs support his stance. The research data were collected from the transcripts of New Year addresses (NYA) delivered by Zelenskyy in December 2022, 2023, and 2024, which are available on the official presidential website. A quantitative analysis using Voyant Tools identified key terms related to Zelenskyy’s political approach, while Critical Discourse Analysis (CDA) examined how these terms reinforce his political narrative. A web-based application for text analysis Voyant Tools was chosen for its strong text visualisation features, which facilitate a comparative analysis of linguistic patterns over time. By employing frequency analysis and collocation mapping, the study uncovers shifts in Zelenskyy’s discourse, providing a structured, data-driven approach to understanding his rhetorical evolution. The findings reveal a strategic use of NYA to promote themes of national identity, resistance, the identification of actors and agents of warfare, and references to time. Moreover, the study highlights the importance of comparative analysis in understanding key topics and demonstrates how carefully selected words and powerful imagery contribute to building national unity and strengthening public opinion.

Keywords: corpus linguistics, political discourse, Voyant tools, New Year address, Volodymyr Zelenskyy

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Goloshchuk, S., & Shumeiko, N. (2025). Shaping National Identity in Crisis: Zelenskyy’s New Year Addresses During Wartime. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 112–130). Bratislava: Ekonóm.

Ľubomír Guzi: Osobitosti precedentných mien v súčasnom politickom diskurze

Peculiarities of Precedent Names in Contemporary Political Discourse. In contemporary cognitive linguistics, linguoculturology and intercultural communication, precedent names represent one of the very intense manifestations of precedent phenomena, which are presented mainly in short texts, important for an individual and for a certain group of producers and recipients in cognitive and emotional meaning, which also have a supra-personal character and given individuals and groups constantly return to them in possible discursive situations with which they are confronted. They are used all the more in political discourse because one of the main properties of a precedent noun precedent, and of a precedent phenomenon in general, is its repeatability in the form of lexical, de facto verbal, connections that affect the feelings and emotions of the addressee, thereby requiring their attention and acquiring the ability to help the author of the verbal connection with the precedent express his intention, assessment or opinion. This is precisely what has its unmistakable value in political discourse, with elements of a certain form of suggestion. In the article, we analyze the essence of the functioning of precedent names, their specificities, peculiarities of use, axiological scales, and relevance in contemporary political discourse.

Keywords: political discourse, politics, Russian language, Russian journalism, precedent names

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Guzi, Ľ. (2025). Osobitosti precedentných mien v súčasnom politickom diskurze. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 147–160). Bratislava: Ekonóm.

Eva Höhn: Migračná vlna a naratív Slobodnej strany Rakúska (FPÖ)

The Migration Wave and the Narrative of the Freedom Party of Austria (FPÖ). This article examines how Austria’s Freedom Party (FPÖ) has rearticulated the nation through the lens of the Vienna School of Critical Discourse Analysis (VKDA) in the aftermath of the 2015–2016 migration wave. Drawing on the concepts of imagined communities and collective memory, the study traces the discursive and interdiscursive strategies that construct a homogeneous “Austrian people” and frame migration as an existential threat. The analysis considers political speeches, visual and audio campaign materials (e.g., the anthem “Immer wieder Österreich”), and symbolic repertoires such as religious and national iconography, sports, and heritage sites. The findings support VKDA’s view that national identity is a dynamic, historically contingent product of discourse, and illustrate how populist actors instrumentalize symbols, language, and media staging to legitimize restrictive migration policies and consolidate political power.

Keywords: Freedom Party of Austria (FPÖ), Vienna Critical Discourse Analysis, national identity, migration, populism

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Höhn, E. (2025). Migračná vlna a naratív Slobodnej strany Rakúska (FPÖ). In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 161–172). Bratislava: Ekonóm.

Robert Ištok – Klaudia Bednárová-Gibová: The BRICS Group as a Specific Phenomenon in International Relations

In the first decade of the new millennium, in response to contemporary global developments, (such as power shifts following the end of the Cold War and the crisis of globalisation), the BRICS group was formed. This informal coalition of countries can be regarded as a new phenomenon in international relations, particularly in terms of the status of the cooperating countries, the form of their cooperation, and, above all, their ambitions and goals. The functioning of BRICS in the global context remains a topical issue in both print and electronic media. This article aims to familiarise readers with the circumstances surrounding the formation of this group, its global position, development and institutional structure, as well as the geopolitical and geoeconomic aspects of its functioning.

Keywords: BRICS, global order, integration, multipolarity, geopolitics

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Ištok, R., & Bednárová-Gibová, K. (2025). The BRICS Group as a Specific Phenomenon in International Relations. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 173–181). Bratislava: Ekonóm.

Jan Jirák: Politická komunikace jako téma mediální výchovy

Political Communication as Media Education Topic. One of the fundamental features of contemporary media education and one of the generally accepted areas of media literacy is strengthening orientation in political communication, i.e., in the methods by which political representatives address the public and try to attract the attention of potential voters, and in the processes by which the media present and moderate political events, or the ability to engage in this communication actively. Those who introduce elements of media education into formal education and other areas of education are facing the problem of how to grasp this trend and process it within school education, i.e., how to incorporate the manifestations of these trends into the general education curriculum. Political communication is clearly defined by its persuasiveness and situationally conditioned by a high emphasis on context. This paper attempts to explain these aspects of political communication as a topic of media education using examples from the current revision of the Framework Educational Program of the Czech Republic.

Keywords: media literacy, media education, political communication, context

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Jirák, J. (2025). Politická komunikace jako téma mediální výchovy. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 182–190). Bratislava: Ekonóm.

Filip Kalaš – Pavol Lipták: Language as a Sales Tool: How Politicians Adopt the Language of Marketers

The study explores how Slovak politicians adopt marketing language strategies, focusing on the use of calls to action (CTAs) and sentiment in social media communication. Using a balanced dataset of 800 Facebook posts – 400 from eight retail chains and 400 from eight political figures – the research compares linguistic patterns between commercial and political discourse. Sentiment analysis reveals that corporate communication is predominantly positive or neutral, while political messages often carry a negative or confrontational tone, particularly among coalition representatives. CTA analysis shows that companies rely mainly on informative and transactional prompts, whereas politicians favour mobilizing appeals that encourage participation and collective action. Despite these differences, both groups share structural similarities, indicating that political discourse increasingly mirrors marketing techniques. The findings suggest a convergence of linguistic strategies between business and politics, with language functioning as a universal tool of persuasion aimed at shaping behaviour and mobilizing audiences. This transformation highlights the growing commercialization of political communication and raises questions about the ethical and communicative implications of blending political rhetoric with marketing discourse.

Keywords: political marketing, call to action, political discourse, marketing discourse, sentiment analysis

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Kalaš, F., & Lipták, P. (2025). Language as a Sales Tool: How Politicians Adopt the Language of Marketers. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 191–210). Bratislava: Ekonóm.

Ivana Kapráliková: Framing the Nation: Emotion and Authority in Slovak Political Language

Our research examines how Slovak political leaders construct emotional authority and implicit power through language. Using Critical Discourse Analysis, it analyses statements by Robert Fico, Peter Kmec, and Tomáš Taraba, representing populist, technocratic, and far-right perspectives, focusing on metaphor, modality, repetition, and pronoun use. Fico employs nationalist metaphors and confrontational rhetoric, Kmec uses reassuring, procedural language, and Taraba draws on fear and moralistic appeals to frame national issues. These patterns show how linguistic choices shape ideology, national identity, and political legitimacy. The research also highlights the educational value of discourse analysis, demonstrating how integrating CDA into university programs can foster critical literacy, helping students recognize manipulation, bias, and power in political and professional communication.

Keywords: emotional framing, implicit power dynamics, critical discourse analysis, Slovak political rhetoric

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Kapráliková, I. (2025). Framing the Nation: Emotion and Authority in Slovak Political Language. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 211–227). Bratislava: Ekonóm.

Maryna Kazharnovich: Topos in Slovak Media Discourse on Inclusive Language

The article is devoted to the analysis of topos in the Slovak media discourse on inclusive language from the perspective of topos theory, which offers one of the most effective ways to identify dominant arguments and their argumentative strength. Special attention is paid to the consideration of the concept of topos in the world of rhetorical science and historical discourse analysis with the goal of understanding the content of the term topos in the theory of argumentation and its function in the argumentation process. Using the heuristic potential of the topos as an argumentation scheme, the article analyzes media communications in which the necessity of generic inclusion of the Slovak language is substantiated. The analysis aims to identify and interpret the most frequent topoi in the selected discourse through the prism of their semantic indicators and the method of implementing the argumentation scheme.

Keywords: argumentation, topos (topoi), argumentation scheme, inclusive language, discourse analysis

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Kazharnovich, M. (2025). Topos in Slovak Media Discourse on Inclusive Language. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 228–243). Bratislava: Ekonóm.

Linda Krajčovičová: Precedent Phenomena in Slovak Media Discourse on the War in Ukraine

This paper examines the role of precedent phenomena in Slovak media discourse on the war in Ukraine. By analyzing news reports, opinion pieces, and commentary published between 2022 and 2025, it explores how these references activate collective memory, shape public interpretations of the conflict, and serve as rhetorical tools of persuasion. The findings suggest that precedent phenomena not only reflect historical analogies but also function as framing devices constructing multi-layered narratives that influence audience understanding and interpretation of current events.

Keywords: collective memory, critical discourse analysis, framing, precedent phenomena, Slovak media, war in Ukraine

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Krajčovičová, L. (2025). Precedent Phenomena in Slovak Media Discourse on the War in Ukraine. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 244–254). Bratislava: Ekonóm.

Ingrid Kunovská: Jazyková dimenzia akademickej migrácie v kontexte globálneho vzdelávania

The Language Dimension of Academic Migration in the Context of Global Education. The article deals with the phenomenon of academic migration in a global context. It analyzes the causes and motivational factors of migration of highly qualified persons, experts, researchers, university teachers, and at the same time tries to identify its consequences both for the country of origin of migrants and for the destination country. At the same time, the article examines the characteristics of the concepts of "brain drain", "brain circulation", "brain exchange", and "brain waste". The article is based on available scientific literature and statistical data and highlights the need for more comprehensive policies across science, education, and migration.

Keywords: migration, academic migration, pull and push factors, brain drain, brain exchange, brain circulation, brain waste

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Kunovská, I. (2025). Jazyková dimenzia akademickej migrácie v kontexte globálneho vzdelávania. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 255–265). Bratislava: Ekonóm.

Simona Laciková: Popieranie zmeny klímy a konšpiračné teórie v politickom diskurze

Climate Change Denial and Conspiracy Theories in Political Discourse. This study examines climate change denial and conspiracy narratives in contemporary political discourse, focusing on the populist rhetoric of Slo-vak politician Rudolf Huliak. Although scientific consensus on anthropogenic climate change is well-established, political communication frequently denies this consensus, often through populist and conspiratorial frames. Key populist narratives identified include elite-driven ideological projects, planned deindustrialization, restrictive eco-dictatorship, and threats to national sovereignty, frequently reinforced by conspiracy theories such as malicious global plots and information control. The qualitative analysis demonstrates how these narratives legitimize opposition to climate policy, foster societal polarization, and mobilize public opinion against environmental regulations. Findings highlight the interplay between populist discourse and conspiracy thinking in shaping public perceptions of climate change and the socio-political resistance to climate action.

Keywords: climate change denial, populist rhetoric, conspiracy theories; environmental policy

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Laciková, S. (2025). Popieranie zmeny klímy a konšpiračné teórie v politickom diskurze. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 265–281). Bratislava: Ekonóm.

Jana Lauková – Eva Molnárová: Inklúzia a exklúzia v slovenskom a nemeckom diskurze. Perspektívy výskumu

Inclusion and Exclusion in Slovak and German Discourse. Research Perspectives. The paper presents an introduction to the study of inclusion and exclusion in Slovak and German discourse, focusing on the definition of core terminology, the analysis of inclusive communication, and the examination of media expressions within their social and cultural contexts. The research is conducted within the framework of a VEGA project and offers new perspectives on understanding the dynamics of inclusive and exclusive processes in Slovak and German contexts, highlighting their significance for social integration and language policy.

Keywords: inclusion, exclusion, discourse, communication, social integration, language policy

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Lauková, J., & Molnárová, E. (2025). Inklúzia a exklúzia v slovenskom a nemeckom diskurze. Perspektívy výskumu. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 282–293). Bratislava: Ekonóm.

Ján Liďák: The Russian Invasion of Ukraine in the Slovak Political Discourse

This paper focuses on analyzing how the war in Ukraine is presented in political discourse after February 2022, i.e., after the start of the Russian invasion of Ukraine. The aim is to identify the main discursive strategies of Slovak political actors. We are interested in the answer to the question of how politicians name, characterize, and evaluate the Russian invasion of Ukraine. The analysis is methodologically based on critical discourse analysis. In our research, we observe how elements of solidarity, security concerns, and national frameworks intersect in the language of the political elite. Attention is also paid to the differences between pragmatic and populist approaches to aid for Ukraine. The results show that the war in Ukraine is an issue that divides Slovak society into pro-Western and pro-Eastern camps, with the current ruling coalition representing a group of political actors with a strongly positive inclination not only towards Russia but also towards authoritarian forms of government.

Keywords: Slovakia, war, Ukraine, discourse, populism

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Liďák, J. (2025). The Russian Invasion of Ukraine in the Slovak Political Discourse. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 294–305). Bratislava: Ekonóm.

Alena Lochmannová – Ondřej Kolář: Visual Representation of the 2023–Present Israel–Hamas War in the Public Space of Helsinki: An Analysis of Street Stickers and Posters

This qualitative case study examines how the 2023–present Israel–Hamas war is represented in the public space of Helsinki through a small set of posters and stickers. Visual material was photographed in 2024 and eight items were purposively selected for close analysis with attention to visual form and iconography, narrative framing and textual content, and spatial, linguistic and transnational context. All of the images employ an explicitly pro-Palestinian framing in which Palestinian symbols, grievances, and claims are foregrounded, while the Israeli side of the conflict remains almost entirely out of view. The analysis identifies a strong reliance on historical and decolonial references, especially the Nakba and the vocabulary of coloniser and colonised, together with emancipatory slogans such as “Free Palestine” and “From the river to the sea, Palestine will be free”. The posters and stickers also mobilise distinct emotional registers that range from empathy and grief to anger and defiance and they link Helsinki streets to wider activist and diasporic networks through the combined use of English, Arabic and Finnish. The article argues that this cluster of images illustrates a selective and partisan way of framing the war in a Northern European city and discusses what this asymmetry suggests about visual politics in urban public space. Given the small and context specific sample the findings should be read as an exploratory illustration rather than as a representative picture of how the conflict is perceived in Finland.

Keywords: visual politics, public space, stickers and posters, Israel–Hamas war, Helsinki

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Lochmannová, A., & Kolář, O, J. (2025). Visual Representation of the 2023–Present Israel–Hamas War in the Public Space of Helsinki: An Analysis of Street Stickers and Posters. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 306–321). Bratislava: Ekonóm.

Marek Ľupták: Vlastné mená a ich potenciál konfliktu v kontexte viacnázvovosti: Exonymá a endonymá ako prejav jazykovej ideológie na príklade slovenskej a ukrajinskej onymie

Names and Their Conflict Potential in the Context of Polyonymy: Exonyms and Endonyms as a Manifestation of Language Ideology, on the Example of Slovak and Ukrainian Onymy. This paper explores the conflict potential of proper names in the context of polyonymy, with a particular focus on the interaction between exonyms and endonyms as manifestations of language ideology. Using examples from Slovak and Ukrainian toponymy, the study demonstrates how geographical names, especially in ethnically or historically multilingual regions, function not only as orientation and identification tools but also as carriers of deeply rooted cultural and ideological meanings. Proper names, encoded through historical language contact, may act as symbolic markers of identity and heritage. In times of political tension, such symbolic value can become a catalyst of conflict, manipulation, or linguistic aggression. Special attention is given to German–Slovak name pairs, which exemplify diachronic and synchronic layers of naming traditions in Slovak toponymy. On this background, the concepts of endonym and exonym are discussed. The analysis further addresses typologies of conflict situations in the proprial sphere, drawing on Šrámek’s classification of extra-linguistic and linguistic triggers. Examples include politically motivated renaming waves in Slovakia (post-1948, post-1989) and the contemporary Ukrainian context, where ideological de-Russification has led to extensive remotivation and renaming of oikonyms and urbanonyms. Ukrainian requests for the international use of transliterated endonyms (Kyiv, Lviv, Kharkiv, Dnipro) illustrate tensions between traditional Slovak exonyms, often rooted in The conclusion highlights the importance of onymic and onomastic competence in choosing appropriate naming strategies. Communicative context, intentionality, and political sensitivity must be considered to avoid ideologically burdened exonyms and to foster respectful, context-aware language use in potentially conflict-laden discourse.

Keywords: polyonymy, endonym, exonym, conflict potential in the proper sphere of language, renaming in toponymy

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Ľupták, M. (2025). Vlastné mená a ich potenciál konfliktu v kontexte viacnázvovosti: Exonymá a endonymá ako prejav jazykovej ideológie na príklade slovenskej a ukrajinskej onymie. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 322–331). Bratislava: Ekonóm.

Nina Mocková: K ortografii zložených a prefixových slov v španielčine v kontexte súčasných vojnových konfliktov

Orthography of Compound and Prefixed Words in Spanish in the Context of Current Military Conflicts. Although the Royal Spanish Academy in its latest orthography guide clearly specifies how to write these words correctly, there are still several variants to be found in the media. The FundéuRAE institution has created a glossary of the most frequently misused compound and prefixed words. This article aims to extract from the FundeúRAE glossary words that are thematically related to current military conflicts and to determine their correct or incorrect usage across Spanish-speaking countries in the web corpus Corpes XXI. The proper and incorrect orthographic forms are quantitatively evaluated. The article aims to identify the words that most frequently deviate from the orthography standard.

Keywords: Spanish language, prefixed words, compound words, orthography

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Mocková, N. (2025). K ortografii zložených a prefixových slov v španielčine v kontexte súčasných vojnových konfliktov. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 332–342). Bratislava: Ekonóm.

Katarína Motyková: The Living Bjørnson: A Pragmatic Analysis of a Political Joke Published in the Magazine Osa (1932)

The study presents an analysis of a political cartoon published in the humoristic and satirical magazine Osa in 1932, reflecting the celebrations of the hundredth anniversary of Bjørnstjerne Bjørnson’s birth. Its aim is to contribute to the research on the reception of the Norwegian writer B. Bjørnson in Slovakia – specifically, to complement existing studies of his reception by examining representations of Bjørnson in the Slovak-language press, where he was mainly received as a figure with political influence. The analysis draws on linguistic theories of humor and approaches the verbal joke research, through the examination of communicative roles, as an effective tool of ideological appropriation.

Keywords: Bjørnstjerne Bjørnson; Milan Ivanka; Osa magazine; political humor; linguistic theories of humor; ideological appropriation

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Motyková, K. (2025). The Living Bjørnson: A Pragmatic Analysis of a Political Joke Published in the Magazine Osa (1932). In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 343–355). Bratislava: Ekonóm.

Stanislava Moyšová – Silvia Vertánová: Rodová inkluzívnosť v románskych jazykoch: jej podoby, reakcie jazykových autorít a spory o zrozumiteľnosť

Gender-inclusive language takes various forms depending on the morphological and lexical possibilities of a given language. The following article explains the variants of this language in French, Spanish, and Italian, pointing out the level of feminization of functions, titles, and professions in a given language and, secondarily, the issue of generic masculinity and its replacement with doublets (masculine and feminine genders) or neologisms or graphic symbols that take the place of suffixes indicating grammatical gender. At the same time, it maps the reactions of language authorities to these relatively new phenomena in above mentioned languages.

Keywords: gender-balanced language, gender-neutral language, language authorities, feminization of language, comprehensibility of gender-balanced language

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Moyšová, S., & Vertánová, S. (2025). Rodová inkluzívnosť v románskych jazykoch: jej podoby, reakcie jazykových autorít a spory o zrozumiteľnosť. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 356–368). Bratislava: Ekonóm.

Ildikó Némethová: Discursive Frames of Migration in Contemporary Politics

This paper offers a multi-layered rhetorical and theoretical analysis of Viktor Orbán’s 2025 migration discourse, examining three key speeches that articulate a coherent ideological framework across normative-political, cultural-symbolic, and socio-demographic registers. Drawing on political philosophy, development economics, and cultural theory, the paper demonstrates how Orbán strategically redefines migration as a civilisational concern, transforming it from a domain of administrative governance into a narrative of national survival and cultural continuity. The analysis identifies how rhetorical devices, such as metaphor, personification, synecdoche, and hyperbole, are deployed to frame migration not merely as a policy issue, but as a symbolic contest over sovereignty, identity, and democratic legitimacy. Rather than opposing European integration per se, Orbán advances a model of plural sovereignty rooted in bounded community, cultural inheritance, and anticipatory governance. The paper situates this rhetoric within a broader shift in European political discourse. It contributes to critical debates on the evolving relationship between migration, symbolic politics, and the normative architecture of democracy.

Keywords: migration discourse, sovereignty, civilisational identity, rhetorical strategy, anticipatory governance, absorptive capacity, cultural continuity

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Némethová, I. (2025). Discursive Frames of Migration in Contemporary Politics. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 369–381). Bratislava: Ekonóm.

Dajana Novák: Metaphorical Profile of Keir Starmer in His Key Public Speeches

The article examines the metaphorical profile of the current UK Prime Minister Keir Starmer in his key speeches, aiming to reveal his communication strategies and persuasive power. The methodology used combines MIVPU, CMA, and CDA, which reflect a qualitative approach supported by descriptive statistics. The analysis revealed five dominant metaphorical domains with a consistent intensity of 26-30 metaphors per 1000 words across four speeches. These frameworks legitimise Labour as a pragmatic and responsible alternative to delegitimised Conservative discourse through metaphors of decay and performance.

Keywords: conceptual metaphor, critical metaphor analysis, critical discourse analysis, political identity

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Novák, D. (2025). Metaphorical Profile of Keir Starmer in His Key Public Speeches . In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 382–393). Bratislava: Ekonóm.

Žaneta Pavlíková: Culture in the Crosshairs: A Metaphorical Analysis of the Speeches of the Minister of Culture, Martina Šimkovičová, and the Reactions of the Opposition and the Artistic Community

Žaneta Pavlíková: Culture in the Crosshairs: A Metaphorical Analysis of the Speeches of the Minister of Culture, Martina Šimkovičová, and the Reactions of the Opposition and the Artistic Community

The article focuses on conceptual metaphors in political and cultural discourse in Slovakia, with a particular emphasis on public statements by Minister of Culture Martina ŠImkovičová and the subsequent reactions of the opposition, artists, and the cultural community. The article identifies and interprets the linguistic frameworks that shape public debate on culture, while analysing metaphors that play a key role in polarising society and constructing ideological positions.

Keywords: culture, conceptual metaphor, political rhetoric, artistic discourse, cultural policy criticism

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Pavlíková, Ž. (2025). Culture in the Crosshairs: A Metaphorical Analysis of the Speeches of the Minister of Culture, Martina Šimkovičová, and the Reactions of the Opposition and the Artistic Community. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 394–405). Bratislava: Ekonóm.

Milan Pišl: Jazyk polarizace: Lingvistické a distribuční strategie ekonomických dezinformací na Facebooku

This study examines the phenomenon of economic disinformation, which is disseminated via social media (especially Facebook) with the intention of spreading false or misleading information about economic topics. The digital communication environment, particularly Online Social Networks (OSNs), has become a crucial space for the proliferation of manipulative and deceptive content, often including elements of information warfar. The deliberate distortion of facts through such campaigns aims to destabilize society, mobilize supporters, and influence public opinion. This activity also carries a significant risk for the financial markets and affects citizens’ confidence in economic institutions. The study focuses on the linguistic expression of disinformation messages, analyzing the deployed linguistic and non-linguistic elements. It also reflects on multimodal communication, including visual digital signs (images, videos, memes, etc.). The research findings are based on the analysis of selected Facebook posts and include an interlingual comparison of posts from the Czech and German-speaking environments. Because of the documented difficulty in correcting false information in recipients' long-term memory, the linguistic analysis of these techniques is crucial for understanding propaganda mechanisms and enhancing citizens’ media competence (literacy). Combatting disinformation requires a multi-pronged approach involving technological, economic, legal, and social interventions.

Keywords: disinformation, Facebook, economic manipulation, polarization, linguistic strategies, multimodal communication, media literacy

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Pišl, M. (2025). Jazyk polarizace: Lingvistické a distribuční strategie ekonomických dezinformací na Facebooku. Jazyková perspektíva. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 402–422). Bratislava: Ekonóm.

Zuzana Puchovská: Diskurz o rodovej inklúzii a jeho vplyv na výučbu gramatického rodu: niekoľko poznámok k novým rodovo inkluzívnym gramatickým pravidlám

The Discourse on Gender Inclusion and Its Impact on Teaching Grammatical Gender: A Few Notes on New Gender-Inclusive Grammatical Rules. The aim of this paper is to reflect on the impact of gender-inclusive discourse on techniques for teaching grammatical gender in French. Gender-balanced language and a gender-inclusive approach are the subject of lively debate in French social, cultural, and linguistic spheres, which is beginning to influence the techniques used to teach the formation of the feminine gender in education. First, the article will define and delimit this concept in relation to a number of other concepts, such as feminist pedagogy, inclusive education, queer pedagogy or tolerant pedagogy. In the second part of the article, she will clarify the issue of gender-balanced language in France and its forms and focus on specific examples of gender-inclusive techniques or grammatical rules in teaching grammatical gender in French. She will also reflect on the impact that this phenomenon may have on the process of language acquisition itself and on its effective mastery by students..

Keywords: gender-inclusive approach, inclusive education, grammatical gender, gender-inclusive grammatical rule, language acquisition

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Puchovská, Z. (2025). Diskurz o rodovej inklúzii a jeho vplyv na výučbu gramatického rodu: niekoľko poznámok k novým rodovo inkluzívnym gramatickým pravidlám. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 423–435). Bratislava: Ekonóm.

Miroslav Řádek: Porovnanie volebných programov pred a po roku 1989 vo voľbách v Trenčíne. Jazyková perspektíva

Comparison of Trenčín Election Programs Before and After 1989. Language Perspective. The conference paper on the election programs of the totalitarian National Front (NF) as a formal political entity uniting the Communist Party of Czechoslovakia (KSČ) and its satellite political parties for the elections to the District National Committee in Trenčín until 1989 and on the election programs for the municipal elections in Trenčín after this year presents their linguistic and content analysis. It investigates what linguistic expressions and stylistics were used by communist and democratic politicians in different political conditions in the same city – in Trenčín. The aim is to find out whether politicians from the aforementioned mutually antagonistic camps verbalized their program priorities similarly or differently.

Keywords: elections, election program, city of Trenčín, municipal politics, candidate, mayor, verbalization, style of expression

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Řádek, M. (2025). Porovnanie volebných programov pred a po roku 1989 vo voľbách v Trenčíne. Jazyková perspektíva. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 436–447). Bratislava: Ekonóm.

Jozef Reinvart: Rozpor v jazykovej politike Európskej únie: potreba jej zásadnej zmeny

The paper analyses the contradiction in the European Union’s language policy, which legally declares the equality of languages but violates it in practice. It points to the limitation of official languages of the Member States and the erosion of linguistic rights. The preference for English, French, and German has deepened inequality, weakening European identity and integration. The author argues for a common language policy based on Schuman’s peace principles and warns against premature English teaching in primary schools that undermines national languages and identity.

Keywords: language policy, multilingualism, language education, neutral language, European identity, Irish experience

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Reinvart, J. (2025). Rozpor v jazykovej politike Európskej únie: potreba jej zásadnej zmeny. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 448–458). Bratislava: Ekonóm.

Anna Sámelová – Mária Stanková: Laughter Through Tears: The Democratizing Power of Irony and Sarcasm in the Commentaries of Samuel (Samo) Marec and Tomáš Hudák

Indirect forms of communication, such as irony and sarcasm, initially seem to convey clear messages, yet they often conceal deeper meanings. Their primary purpose is to deliver sharp, malicious mockery of ideas, their proponents, and supporters by contrasting semantic extremes. Typically, an author designs these as positive, humorous messages, expecting the reader to interpret them as negative ridicule. However, the gap between the literal and actual meanings of ironic and sarcastic statements can enlighten — not only when the receiver recognises the underlying intention but also when they misinterpret it. This pragmatic analysis of language, as used in the comments of Samuel (Samo) Marec (Denník Sme) and Tomáš Hudák (Denník N), aims to highlight the democratising power of irony and sarcasm, regardless of whether their meanings are understood literally or figuratively.

Keywords: irony, sarcasm, pragmatic analysis, Samuel (Samo) Marec, Tomáš Hudák

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Sámelová, S., & Stanková, M. (2025). Laughter Through Tears: The Democratizing Power of Irony and Sarcasm in the Commentaries of Samuel (Samo) Marec and Tomáš Hudák. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 459–471). Bratislava: Ekonóm.

Katarína Seresová: Preklad ako politický akt: Ideologické posuny v preklade politických textov z nemčiny do slovenčiny

Translation as a Political Act: Ideological Shifts in the Translation of Political Texts from German Into Slovak. The translation of political texts is a linguistic act that can transcend the purely linguistic framework in terms of meaning. This paper analyzes the ideological shifts that occur when translating political discourse from German into Slovak. The aim is to identify the ways in which translation conveys not only linguistic content, but also the value frameworks, rhetorical strategies, and power positions embedded in the original text. The analysis is based on a selected corpus of German political speeches and media outputs (e.g., statements by the highest representatives of the Federal Republic of Germany and representatives of political parties) that were published in the Slovak media or officially interpreted. The starting point is the approaches of critical translation studies (Venuti, Schäffner) and discourse analysis (Fairclough, Wodak), with particular attention paid to the categories of lexical shifts, framing, and modal changes. The findings indicate that the translation of political discourse can lead to shifts in meaning that are not ideologically neutral. These shifts influence the interpretation of the original text in the target language and can thus shape public debate on political issues in a different cultural and media environment.

Keywords: political discourse, lexical shifts, framing, modality, critical translation studies, critical discourse analysis

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Seresová, K. (2025). Preklad ako politický akt: Ideologické posuny v preklade politických textov z nemčiny do slovenčiny. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 472–481). Bratislava: Ekonóm.

Terézia Seresová: USA vs. Rusko. Vytváranie obrazu dvoch veľmocí v kontexte vojny na Ukrajine v alternatívnom médiu „Infovojna”

The US vs. Russia. Creating an Image of Two Superpowers in the Context of the War in Ukraine in the Alternative Media Outlet "Infovojna". Exploring the impact of alternative media on public opinion is currently a challenge not only for the academic community but also for policymakers and the general public. The paper focuses on identifying the lexis used by alternative media in reporting on the war in Ukraine and analyzes the Infovojna corpus. The first part of the paper introduces the theoretical level of the concept of alternative media. The second part familiarizes the reader with CDA (Critical Discourse Analysis), the methodology chosen for our paper. The third part analyses the lexis used by the Infovojna media in reporting on two superpowers, namely the Russian Federation and the United States of America.

Keywords: alternative media, war, USA, Russia, disinformation

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Seresová, T. (2025). USA vs. Rusko. Vytváranie obrazu dvoch veľmocí v kon-texte vojny na Ukrajine v alternatívnom médiu „Infovojna”. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 482–489). Bratislava: Ekonóm.

Josef Smolík – Petr Juříček: Jazyk české věznice? Jazykové kompetence vězeňského personálu

The Language of the Prison: Language Competence of Prison Staff. This article focuses on the understanding of prison slang by correctional officers and civilian staff in a specific Czech prison. The research is based on a questionnaire survey aimed at determining the extent to which staff can recognize and comprehend typical slang expressions used by inmates. The study is supported by relevant academic literature as well as practical insights from the prison environment. It builds on a previous research project that focused on inmate slang in the same correctional facility.

Keywords: questionnaire survey, prison slang, Czech prison, prison staff, understanding

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Smolík, J., & Juříček, P. (2025). Jazyk české věznice? Jazykové kompetence vězeňského personálu. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 490-502). Bratislava: Ekonóm.

Sylwia Sojda – Magdalena Ślawska: Mediálny obraz amerických prezidentských volieb v poľskej a slovenskej dennej tlači

The Medial Image of The Presidential Election in USA in Polish and Slovak Daily Newspapers. The study examines the media image of the 2024 U.S. presidential elections in Polish and Slovak daily newspapers, focusing on how headlines construct the medial image of the world (MOS). Drawing on the framework of medialinguistics, the analysis explores linguistic and visual strategies shaping public perception of political events. The corpus includes headlines from six Polish and four Slovak newspapers, covering the final phase and results of the elections. The study identifies three dominant media images: choice and division, fear, uncertainty, and change and locality versus globality. The findings show that the discourse in both countries is highly emotional and polarized, reinforcing social divisions and portraying local realities through global contexts. The American elections thus function as a symbolic reflection of global interdependence and the transformation of Central European media narratives.

Keywords: medial image of the world, medialinguistics, polarization, fear, locality vs. globality, U.S. elections, Polish and Slovak press

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Sojda, S., & Ślawska, M. (2025). Mediálny obraz amerických prezidentských volieb v poľskej a slovenskej dennej tlači. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 503–517). Bratislava: Ekonóm.

Mária Spišiaková: Téma migrácie v populistickom diskurze

The Topic of Migration in Populist Discourse. In the study we analyze the political discourse of right-wing politicians Santiago Abascal and Alvise Pérez. Both are considered to be on the extreme right in Spain, and one of the controversial topics in their discourse and public speeches is the issue of immigration and immigrants in Spain. This research article reports on a qualitative study based on a corpus of speeches by Santiago Abascal and Alvise Pérez published online in the period 2023-2025. The aim is to provide a critical content analysis and linguistic analysis of their speeches and to identify and characterize the populist discursive about migration features present in his communications. The linguistic analysis seeks to identify the linguistic resources used by the speaker to connect with his followers. It demonstrates how the speaker uses different persuasive strategies to arouse emotions and feelings in the audience, using simple, direct, and accessible language to connect with the public.

Keywords: political discourse, migrants, populism, language

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Spišiaková, M. (2025). Téma migrácie v populistickom diskurze. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 518–535). Bratislava: Ekonóm.

Nikola Staňková: Weaponized Narratives and the Regulation of Political Advertising: The Case of the Czech Republic

Political advertising in the European Union is undergoing rapid transformation as online platforms and algorithmic targeting reshape the boundaries of electoral communication. Traditional EU regulations focus on transparency and funding disclosure, but they fail to capture the discursive dimension of political persuasion. This paper examines the Czech Republic as a case study, where the communist past continues to shape the politics of memory and informs public sensitivities toward regulation. It argues that disinformation campaigns increasingly weaponize historical narratives—from nostalgic references to the communist era to depictions of the European Union as a new form of domination — in order to influence electoral behavior. Such strategies pose a unique challenge: regulatory frameworks must address manipulative uses of history without reviving fears of censorship deeply rooted in post-communist societies. To respond to this challenge, the paper proposes a discourse-analytic regulatory framework that integrates linguistic analysis, historical context, and interdisciplinary oversight into the regulation of political advertising. By combining insights from political science, law, and linguistics, the paper contributes to the interdisciplinary dialogue at the Bratislava conference, offering both a theoretical perspective and a practical model for addressing the evolving threats of disinformation in democratic societies.

Keywords: political advertising, disinformation, historical memory, Czech Republic, European Union regulation, political discourse

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Staňková, N. (2025). Weaponized Narratives and the Regulation of Political Advertising: The Case of the Czech Republic. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 536–543). Bratislava: Ekonóm.

Eva Stradiotová: Migration Discourse in the Czech Republic. Populist vs. Pragmatic Approach

This article aims to identify and explain the similarities and differences in how political parties in the Czech Republic construct the topic of migration. The study is methodologically based on critical discourse analysis, using a comparative approach to analyze language strategies, evaluative attitudes, and argumentation strategies in the political communication of the political parties under study. The research focuses on how individual political entities use the topic of migration to legitimize political attitudes, mobilize voters, and reinforce ideological boundaries between "us" and "them." An analysis of selected speeches shows that the topic of migration in Czech political discourse is predominantly polarizing, with the language used by populist parties more emotional than that of traditional political parties from the democratic center.

Keywords: migration, political discourse, Czech Republic, populism, political parties, critical discourse analysis (CDA)

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Stradiotová, E. (2025). Migration Discourse in the Czech Republic. Populist vs. Pragmatic Approach. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 544–556). Bratislava: Ekonóm.

Radoslav Štefančík: Speaking Migration: How Populists and Institutions Frame the Same Issue

In populist discourse, migration is generally presented as an undesirable phenomenon, and migrants as a threat. This is also how Slovak populist parties present migration. If populists come to power, their rhetoric may change. This text deals with the creation of migration policy at a time when populists are part of the governing coalition. My reasoning assumes that the language of policy differs from that of politics. While the language of politics contains various emotionally charged expressions, similar means of expression are absent from the language of policy. I attempt to verify this assumption by analyzing the outputs related to the formation of Slovak migration policy. While the language of politics is emotionally charged and its main purpose is to persuade, the language of policy is factual and informative.

Keywords: migration, migration policy, administration, language, populism, Slovakia

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Štefančík, R. (2025). Speaking Migration: How Populists and Institutions Frame the Same Issue. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 557–564). Bratislava: Ekonóm.

Lenka Vraždová: Reprezentácia Ukrajiny a Západu v ruskej kinematografii po roku 2014

Representation of Ukraine and the West in Russian Cinema After 2014. The article focuses on the different ways in which Russian cinema constructs the image of Ukraine and the West after the annexation of Crimea in 2014. Through the analysis of selected works, we show how they aim, through film art, to legitimize Russia's geopolitical interests and build a collective identity in which Russia figures as a "victim" and "protector of moral values".

Keywords: Russia, Ukraine, West, geopolitics, cinema, collective memory

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Vraždová, L. (2025). Reprezentácia Ukrajiny a Západu v ruskej kinematografii po roku 2014. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 565–574). Bratislava: Ekonóm.

Andrej Záhorák: Transfer kultúrnej identity v preklade umeleckého textu – vec možná či nemožná?

Transferring Cultural Identity in the Translation of a Literary Text – Possible or Impossible? The paper deals with the representation and transfer of cultural identity in a selected novel by Slovak author Pavol Rankov (Stalo sa prvého septembra (alebo inokedy) [It Happened on the First of September (or Some Other Time)], 2019) in the translational communication into the German language and cultural space (Es geschah am ersten September (oder ein andermal), 2014). Cultural identity is understood as a set of signs, symbols, values, behaviours, and linguistic specifics through which an individual expresses their affiliation with a certain culture, nation, ethnicity, religion, etc. The theoretical part of the paper presents various approaches to understanding identity, including its specific features. In a comparative analysis (Slovak original – German translation) of selected examples representing cultural identity at the linguistic and non-linguistic levels, the author analyses the translation procedures and strategies used as well as the reception specifics associated with the source and target linguocultural spaces.

Keywords: cultural identity, literary text, Pavol Rankov, translation

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Záhorák, A. (2025). Transfer kultúrnej identity v preklade umeleckého textu – vec možná či nemožná? In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 575–583). Bratislava: Ekonóm.

Volume 10 (2025)