Preliminary program

Are Consumers Ready for Upcycled Products? Trends in Sustainable Marketing Communication
dr. Agnieszka Piekara (Uniwersytet Ekonomiczny we Wrocławiu)

Environmental policy stringency, renewable transition and the shadow economy
Dr.Professor Lyeonov Serhiy, PhD. (Silesian University of Technology, Gliwice)

Nové trendy v B2B turizme
Mgr. Martin Slivka, PhD. (Wellness Hotel Patince****)

GenAi in research idea Lifecycle: from roots to technology transfer
Associated Professor Artem Artiukhov, PhD. (Výskumný inštitút obchodu a udržateľného podnikania, Obchodná fakulta EUBA)

December 5, 2025 (Friday)

Plenary session: Business Management, Tourism and Services in Global Environment

13:00 – 13:15
A critical evaluation of theoretical approaches to destination management in the context of contemporary tourism
Jerguš Horský

13:15 – 13:30
Female Entrepreneurship in Slovakia: Current State and Comparison with the European Union
Barbora Brušková

13:30 – 13:45
Indicators for Evaluating the Socio-Economic Value of Spa Tourism: Insights from Strategic Documents in Slovakia and Czechia
Lenka Pekarovičová, Daniel Bečvář

13:45 – 14:00
Smart destinations as the future of tourism: A systematic review of the concept
Andrej Labancz

14:00 – 14:15
Dependence of Revenues of Accommodation Facilities on Domestic and Foreign Tourists in Selected Tourism Regions
Martin Schmidt, Lucia Uderianová

14:15 – 14:30
Technologies and Innovations as Determinants of Hotel Competitiveness: A Theoretical Literature Review
Adriana Ferancová

14:30 – 14:45
Destination Competitiveness in the Context of Sustainable Tourism: A Theoretical Review
Diana Gombitová

14:45 – 15:00
Mapping the potential of the hotel industry in the Bratislava tourism region
Lucia Uderianová, Martin Schmidt

15:00 – 15:15
Multisensory experience in wine tourism
Vanesa Pospíšilová

Plenary session: International Business under influence of geopolitical changes

13:00 – 13:15
Práva duševného vlastníctva a ich hospodársky význam v európskom priestore
Michaela Schönová

13:15 – 13:30
Beyond Sinking Islands: Rethinking Climate and Growth in SIDS
Olivia Marie Blanchard

13:30 – 13:45
From theory to reality: Understanding entrepreneurial ecosystems through literature
Olivia Marie Blanchard

13:45 – 14:00
Trade Relations Between New Zealand and the Slovak Republic in Comparison with Selected EU Countries
Patrícia Sajková

14:00 – 14:15
Responses of Colombian Companies to the European Union’s Environmental Trade Regulations Sára Smolková

14:15 – 14:30
Understanding Strategic Dependencies in Global Supply Chains: An Introduction to the Debate Andrea Hrubšová, Viktória Vörösová

14:30 – 14:45
Energy Dependency and Economic Growth: A Fixed-Effects Panel Analysis
Andrea Hrubšová, Viktória Vörösová

14:45 – 15:00
Evolving Trade Patterns Between the EU and Vietnam: An RCA Perspective on the EVFTA’s Impact
Lucia Šátková

15:00 – 15:15
Entry of Slovak E-Shops into the German Market: Strategic Recommendations for Effective Cross-Border Expansion
Marek Petrovič

15:15 – 15:30
The Competitive Diamond in E-Commerce: A Strategic Framework for Positioning Small and Medium-Sized Online Retailers
Marek Petrovič

15:30 – 15:45
Theoretical foundations of export diversification
Dominik Novák

15:45 – 16:00
he Role of Agriculture in the Foreign Trade of the European Union
Natália Kabátová

16:00 – 16:15
Theoretical Framework of the Circular Economy Concept
Silvia Kližanová

Plenary session: Trends and Challenges in Marketing

13:00 – 13:15
A New Chapter in Digital Marketing: The Creative Potential of Generative Artificial Intelligence
Petra, Kaššayová

13:15 – 13:30
Adapting the Pulse: From Adaptation to Advantage: Process Management, Synergies, and Long-Term Sustainability in the Event & Live Marketing Industry Across Central and Eastern Europe
Štefan Kozák

13:30 – 13:45
Green Marketing and the Greenfluencer Trend: Current Challenges for Brands in the Era of Sustainable Development
Barbara Lenická

13:45 – 14:00
Emotions in brand perception and their impact on consumer decision-making in the banking sector
Charlotte Stejskalová

14:00 – 14:15
Innovative neuroscience technologies in consumer behavior research
Kristína Dúbravská

14:15 – 14:30
The Impact of Neuromarketing on Brand Authenticity Perception across Generations
Filip Žiak

14:30 – 14:45
Demographic determinants of user behavior on technological e-commerce platforms
Simona Balaščáková, Enagat Danishjoo

14:45 – 15:00
The Increasing Popularity of UGC: A Consumer Perspective in the Context of Sociocultural Changes
Patrik Učeň

15:00 – 15:15
The Visual Form of Virtual Influencers and Its Impact on Their Perceived Credibility: A Comparative Analysis of Three Types of Representation
Simona Burzová, Simona Balaščáková, Özgür Ucak

15:15 – 15:30
Artificial Intelligence as a Paradigm Shift in Innovation of PPC Campaign Management
Patrik Palášthy

15:30 – 15:45
The Triple Osis of Category: Pilot Proof-of-Concept of the CLDI Framework
Pavol Lipták, Filip Kalaš