Conference Program

Preliminary program

  

December 6, 2024 (Friday)

09:00 – 09:30
Registration of participants (Social Room V1, building V1, 1st floor)
09:30 – 10:00
Opening ceremony
10:00 – 12:00
Plenary session
Sustainable management of pharmaceutical products - from raw material to waste – dr. Agnieszka Piekara (Uniwersytet Ekonomiczny we Wrocławiu)
Aktuálne výzvy Exportnej-importnej banky Slovenskej republiky - Ing. Juraj Macho (Exportno-importná banka Slovenskej republiky)
Mgr. Martin Slivka, PhD. (Wellness Hotel Patince****)
Box approach for immersive marketing of educatoinal services in the context of educational reforms - Associated Professor Artem Artiukhov, PhD. (Výskumný inštitút obchodu a udržateľného podnikania, Obchodná fakulta EUBA)
Ukrainian economy recovery plan after the end of the military conflict - expected needs – doc. Yuliia Yehorova, PhD. (Výskumný inštitút obchodu a udržateľného podnikania, Obchodná fakulta EUBA)
12:00 - 13:00
Lunch
13:00 - 16:00
Paper presentation in conference sections

 

Plenary session: Business Management, Tourism and Services in Global Environment

13:00 – 13:15
Perception of the state crisis communication elements by entrepreneurs in the tourism sector in the Slovak Republic
Adrián Čakanišin, Henrieta Harcsová

13:15 – 13:30
The impact of tourism on the quality of life for residents in the Belianske Tatras destination within the framework of Doxey's irritation index
Henrieta Harcsová, Jerguš Horský

13:30 – 13:45
Úloha vládnej politiky pri podpore rozvoja kúpeľného turizmu na Slovensku: Kombinácia SWOT, EFE and IFE Analýz / Role of Government Policies in Supporting Spa Tourism Development in Slovakia: Combining SWOT, EFE and IFE Analysis
Mária Halenárová

13:45 – 14:00
Rodové stereotypy v Európskej únii
Barbora Brušková

14:00 – 14:15
The development of the hotel industry and its impact on the economy of the Bratislava tourist region
Lucia Uderianová

14:15 – 14:30
Aplikácia modelu hodnotenia inovačného potenciálu na vybrané kúpeľné podniky
Lenka Pekarovičová

14:30 – 14:45
Development of the number of overnight stays by foreign tourists in Slovak tourism regions
Martin Schmidt

14:45 – 15:00
Wine tourism regions in Slovakia
Petra Smetanová, Vanesa Pospíšilová

 

Plenary session: Trends and Challenges in Marketing

13:00 – 13:15
Súčasný stav obchodných vzťahov Európskej únie a Ukrajiny v období zmien.
Vladyslav Bato

13:15 – 13:30
The state of intellectual property protection in the context of V4 countries
Michaela Schönová

13:30 – 13:45
New Zealand as a business partner for the European Union in innovation and technology
Patrícia Sajková

13:45 – 14:00
Basis for the use of neuroimaging techniques in the study of remote team performance
Kristína Dúbravská

14:00 – 14:15
The Impact of the EU Deforestation Regulation (EUDR) on Trade with Colombia: An Analysis of Key Commodities
Sára Smolková

14:15 – 14:30
The impact of innovations in the category management on consumer behavior
Dominika Popovičová, Pavol Lipták

14:30 – 14:45
Sustainable brand and how consumers perceive it: theoretical and practical aspects
Barbara Lenická

14:45 – 15:00
Celebrity v marketingu očami Generácií Y a Z: postoje a súčasné trendy
Simona Burzová


15:00 – 15:15
The impact of digital marketing tools on brand building
Filip Žiak


15:15 – 15:30
Úvod do problematiky rizikového hodnotenia krajín
Andrea Hrubšová

15:30 – 15:45
Vplyv umelej inteligencie na efektivitu bannerovej reklamy
Lukáš Piatra, Simona Balaščáková