Mirjana Pejić Bach is a full professor at the Department of Informatics, Faculty of Economics in Zagreb. She holds a PhD in system dynamics modelling and was trained at MIT Sloan School of Management. Her research areas are the strategic application of IT in business, data science, artificial intelligence, simulation modelling, and modelling structural equations. Mirjana is the editor of journals indexed in Scopus and WoS and has organized several conferences. She has won several international awards for her scientific work, such as the Emerald Literati Network Awards for Excellence and is among the 2% most cited scientists according to Stanford's list.